Ethereal Elixirs
•
2024
Ethereal Elixirs
Morrow Rituals is a daily care brand built around small restorative moments. A soft visual language, clear packaging system, and editorial story framework made the brand feel calm, modern, and immediately recognisable.
Role
Product & Brand Designer
Timeline
2024
Agency
Ethereal Elixirs
Deliverables
Brand Identity, Website Design
Context
What needed to change?
[Draft: describe what the brand and its customers needed, and what stood in the way.]
Problem One
What was the problem?
[Draft: describe the core problem customers and the brand faced, and why it mattered.]
Baseline Conversion
Business Target
Problem Two
What I learned
[Draft: summarize the research. The brand’s audience, competitors, and the insights that shaped the identity and storefront.]
System
How I worked
[Draft: walk through brand exploration, site structure, and iterations. This field supports H3 sub-headings and inline images.]
Impact
The brand and the storefront
[Draft: show the identity system and the key storefront and checkout decisions.]
Sales vs. target, Q1 2025 — on 30% less web traffic
Fiber sales growth year over year, 2026
Value-added services share of sales mix, Q2 2025
Digital attach rate for Home Tech Support vs. all channels (4.5% vs. 2.3%, Feb 2025)
Reflection
What I’d carry forward
[Draft: lessons learned and what you would do differently next time.]