What people feel decides what they do next.

What people feel decides what they do next.

What people feel decides what they do next.

Keigan Greaves is a Product Designer, born and raised in Brooklyn, New York. He now works from Charlotte, North Carolina as a Product Designer at Level Studios. His focus is on what people feel when they use a product, and what they do next. He first learned how the human mind responds and processes information through Legal Outreach, Inc., a college-bound program he joined in high school, where consideration and detail were the tools for breaking down complex legal situations and opposing council arguments. Today, he practices the other half as an options trader: reading his own bias under pressure, and acting on what the evidence shows rather than what he wants to be true. Each experience honed the same habit: observe what moves people, check your own assumptions, then refine the approach.

At Level Studios, Keigan has spent four years embedded with Brightspeed's product team. That work covers the mobile design system and the buy flows, account management, and customer-facing pages built on it. His agency work also includes NDA-covered engagements for Apple and the CDC. His practice and design philosophy sits at the intersection of product design and human behavior, a discipline he calls Behavioral Interface Design: making every interface decision, from hierarchy and states to spacing and copy, from how people actually respond. Where they hesitate, what they trust, and what makes them leave.

Outside of full-time work, Keigan runs Granite Yards, a research and development studio that studies the behavioral frameworks behind interfaces, design systems, and AI applications.

Skills

Design Systems

User Interface Design

Interaction Design

Prototyping (Framer, Lottie)

Accessibility (WCAG 2.2 AA)

Native Mobile & Responsive Web

AI-Assisted Design Workflows

Design Tokens (Variables)

Component Architecture

Tools

Figma

Adobe Creative Cloud

Jira

Confluence

Framer

Webflow

Claude, Claude Code

ChatGPT

Experience

Product Designer

Level Studios (Publicis Groupe)

October 2022 - Present

Founder

Granite Yards, Design Firm.

April 2017 - Present

Education

Oregon State University

Coursework towards B.A, Liberal Arts

Corvallis, Oregon

New York City College of Technology

Coursework to Communication Design, BFA, 2018

New York City, New York

Volunteering

Legal Outreach, Inc.

Queens, New York

Excelling Church

Queens, New York